Tobacco Control & Cessation
Addressing the dangers of tobacco use, the foundation implements programs aimed atprevention and cessation.
School Programs:
Implementing the ‘Save the Youth’ campaign in schools to educate students about the risks of tobacco. 140 schools in Meerut and Bulanshahr were sensitized and children pledged for staying tobacco free and the efforts are continuing in multiple schools till date.
Tobacco Free Pledge:
The Tobacco-Free Pledge initiative by I Can Win Foundation empowers children and professionals to commit to a healthier, tobacco-free life. Through school programs and workplace campaigns, participants take a formal pledge to say no to tobacco and become ambassadors of change in their communities.
Community Outreach:
Conducting health talks and workshops in communities to promote tobacco cessation.
Walks and Rallies for Tobacco Awareness:
to unite communities in the fight against tobacco. These public events draw attention to the harmful effects of tobacco use, encourage healthy lifestyles, and inspire collective action toward a tobacco-free society.
Corporate/PSU Outreach:
Partnering with organizations to promote tobacco awareness and cessation among employees. The initiative includes expert-led sessions, interactive health talks, and on-site screening, fostering a healthier, tobacco-free workforce and reinforcing corporate commitment to employee well-being.
HCP Outreach:
Equipping doctors, dentists, and frontline health workers with evidence-based training in tobacco cessation. Through structured workshops and clinical modules, HCPs are empowered to integrate cessation counselling into routine practice, amplifying impact at the grassroots level.
Signature Campaign:
Organized various signature campaigns across multiple cities to promote advocacy for stronger tobacco control policies and implementation of stricter rules for the sales and distribution of tobacco products.
Tobacco Marshal Program:
community-led initiative to train and empower individuals as ambassadors for tobacco control. MARSHALs (Motivated, Aware, Responsible, Supportive, Helpful Agents for Life) actively promote awareness, support quitters, and drive grassroots action to build a tobacco-free environment across schools, workplaces, and communities.
Digital Awareness:
Organized a series of 52 Sunday Live sessions during the covid period and continuing for reaching out to Lakhs of people and sensitizing them against the harms of tobacco and how to undergo cessation through professional help.
Resources:
Publish Be Smart Do Not Start comic booklet for children in 5 languages for understanding the harms of tobacco in fun and interactive way. 1 million+ copies distributed.
