About the Foundation
Our Mission
To help, aid, organize, assist for awareness, prevent, screen, diagnose,
treat, research, rehab, educate in the field of cancer, tobacco and its related
diseases.
Our vision
To establish a cancer free and tobacco free India.
Core Values
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Compassion in Action
We serve with empathy and humanity—always putting people first in every initiative we lead.
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Prevention with Purpose
We believe prevention is the most powerful cure. Our focus is on awareness, early detection, and education to stop disease before it starts.
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Science-Driven Solutions
We rely on evidence-based practices and data-backed interventions to deliver high-impact programs with measurable outcomes.
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Empowerment Through Knowledge
We educate individuals, children, and communities to make informed health choices and take control of their well-being.
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Equity in Access
We strive to ensure that essential health services like screening, tobacco cessation, and oral care reach every corner of society—urban and rural alike.
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Collaboration Over Competition
We work hand-in-hand with healthcare professionals, educators, volunteers, and partners—because collective action drives greater change.
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Integrity and Transparency
We uphold the highest standards of honesty and accountability in our operations, funding, and program delivery.
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Winning with Hope
We instill hope in every life we touch—because every person deserves a chance to win against cancer and tobacco.
Our Journey
2008: Inception and Vision
Founded in 2008 by a dedicated team of doctors, engineers, lawyers, and industry professionals, the I Can Win Foundation was established to address the critical needs of cancer patients and promote awareness about cancer prevention and treatment.
2009: Launch of ‘Catch Them Early’ Campaign
Organized large-scale breast cancer awareness walks to promote self-examination and early recognition of signs and symptoms. This laid the groundwork for community mobilization and women-centric health education. The year saw the launch of:
- Cancer awareness talks and ASHAs workshops
- Cycle rally for cancer awareness
- Conferences and executive meets on cancer, breast cancer, and the role of pathologists in oral screening
2010-11: Expanding Outreach through I Can Win Walks and Health Talks
- Conducted I Can Win walks and rallies to amplify cancer awareness
- Initiated tobacco-related health talks
- Organized cancer screening camps across communities
2012: Launch of “Chota Daana” Campaign and School Awareness Programs
Introduced the ‘Chhota Daana’ campaign, promoting self-examination and early detection of pre-cancerous lesions (shooting of any abnormal chota dana in the body). It marked a significant step towards cancer prevention.
Building upon earlier efforts, the foundation formally introduced comprehensive
school-based programs to raise awareness about the harmful effects of tobacco, reaching thousands of students across various regions.
2013: Scaling of Health Camps and Community Outreach
Scaled up oral cancer and tobacco-induced disease screening camps, providing free detection and counseling services in underserved regions.
2014: Formalizing I Can Win Walks
Established ‘I Can Win’ Walks as recurring public events to promote early detection and tobacco-free lifestyles, with increased media and civic participation.
2015: Advocacy through Signature Campaigns for Tobacco Control Policies
Launched signature campaigns to advocate for stronger tobacco control laws, mobilizing citizens to support tobacco cessation policies and reforms.
2016–2019: Professional Training
Rolled out structured training programs for doctors, dentists, and healthcare workers focused on tobacco cessation intervention and early detection best practices.
2020-21: Digital Expansion
Initiated Sunday Live programs, conducted weekly for 52 weeks, engaging various
professional groups, industries, and children on the harms of tobacco and the importance of quitting, followed by guidance on accessing professional help and cessation services.
2022-2023: Capacity Building
Was funded by Bajaj Electrical Foundation to specifically build capacity for 220 healthcare professionals in tobacco cessation clinical intervention across the country.
2023: Establishment of Tobacco Cessation and Oral Care Centers
To make cessation services widely accessible, the foundation began setting up dedicated Tobacco Cessation and Oral Care Centers. These centers offered comprehensive support, including counseling, treatment, and follow-up care for individuals seeking to quit tobacco and improve their oral health. Bajaj Electrical Foundation again joined hands with the foundation to set up the first Oral Care and Tobacco Cessation Centre at Numed Hospital, Noida.
2024–Present: Launch of the Pink Angel Campaign and Ongoing Initiatives
In recent years, the foundation launched the Pink Angel Campaign, focusing on enhancing maternal and child health. This initiative aims to provide education, resources, and support to mothers and children, promoting overall well-being. The foundation continues to conduct awareness programs, health camps, professional training, and community outreach to fulfill its mission of winning over cancer.
Looking Ahead
The I Can Win Foundation will now be recognised as ICanCaRe Foundation and will remain steadfast in its commitment to creating a healthier, tobacco-free future. By continually expanding its programs and adapting to the evolving healthcare landscape, the foundation strives to make a lasting impact on cancer prevention, tobacco deaddiction and treatment.
Team Section
Meet Our Board of Trustees
Mr. Dharampal Gupta
Retired Business Man
Dr. Pawan Gupta
Sr. Director H&N Oncology, Max Super Speciality Hospital
Founder – ICanCaRe
Dr. Krishna Kumar Gupta
Sr. Consultant – Paediatrics & Neonatology
Saroj Super Speciality Hospital
Dr. Monica Gupta
Retired Teacher
Dr. Rajesh Gupta
Business Man
Owner of the GD Group
Mr. R.K. Goel
Dr. Manish K. Wadhwa
